Website boundary
The website is for marketing, education, and App Store routing. It should only measure aggregate funnel behavior if analytics are added, such as page views and App Store outbound clicks.
App boundary
The app is where personal logs, chat, exercises, and reflections belong. Website analytics must stay separate from app usage analytics and must not join into a marketing profile.
Claims we should avoid
The website should not claim absolute safety, perfect encryption, global compliance, or instant deletion unless those statements are backed by the production legal policy and implemented system behavior.
Launch requirement
Before adding third-party analytics or broad public campaigns, Ellua needs final privacy copy that matches the actual tools in use, including retention, processors, consent or opt-out behavior, and user deletion rights.
Use the private product in the mobile app.
The public website explains Ellua. Personal work belongs inside the iPhone app.
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